One of my “new years resolutions,” this year was to branch out and work with a wide range of talent artists where ever I may be. It’s easy to get into the routine of working with the same people day in and day out. You spend months, even years trying to find the right artists to collaborate with that will work efficiently, inspire you, surprise you, are a blast to be around, and most importantly get the job done and does it well. Lets face it, security is a wonderful thing. However, it’s the “not knowing” moments that can lead to the best experiences. I love waking up in the morning and not knowing what my day has in store for me. I love (however there are days I sometimes hate) not knowing; what my next assignment will be, where my next job will take me, what amazing creatives I’ll have the opportunity to meet. Surprises can be the best part of being creative. I love to be surprised.

If anyone knows me, they know that even on my days off I am working. I am always trying to divide my time up equally with personal and client work. I love spending my off time, testing. Testing new ideas, concepts, lighting, talent, and artists. Testing is like the beginning stage to any creative outlet. You always have to have a rough sketch before you draw and paint a masterpiece. Testing is like my sketch before a great photographic story, an editorial, a future job. It’s exhilarating stepping into a studio not knowing what you are going to come out with. It’s freeing to just let the creative process unravel before your eyes, not really knowing where your destination will lie until you get there. Open yourself up to failure and the sky will be the limit. It’s an interesting way to exercise your mind. I dare you to try it.

talent JESSICA @ ford models