Chicago Fashion Photographer: K.A.G Spring/Summer 2012 Look Book

I had the pleasure of recently photographing K.A.G’s look book, an up and coming fashion line created by Chicago fashion designer, Katarzyna Grzesik. Be sure to keep your eye on her as she is one of the talented artists chosen for 2012′s Chicago Fashion Incubator!

Katarzyna Grzesik, Chicago Fashion Designer

 
K.A.G. is a fashion forward brand that is focusing on using the highest quality natural fabrics in artfully tailored designs. Collections are influenced by various textures found in nature and architecture, incorporating it into flattering and sexy silhouette. The designs include versatile pieces which can be dressed up from casual to a night out, with a playful twist by using bold colors, prints and textures.

Roll over the image below to preview a before and after!



K.A.G Spring/Summer 2012 Collection
Photography and Retouching: Jennifer Avello
Talent: Lauren Lasher with Elite Hong Kong
Designer: K.A.G
Hair and Make up: Jenna Baltes with Chicago Emerging Artists

xo, JA

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International Fashion and Beauty Photographer for Digital Photographer Magazine, UK

Be sure to pick up your copy of this months (Issue 119) of Digital Photography Magazine to read Q&A, Tips & Tricks, and Lighting Diagrams when shooting with colored gels by your truly!

Digital Photography Magazine, UK is the ultimate monthly photography magazine focusing on the continually evolving quality and scope of today’s digital marketplace. Aimed towards digital photography enthusiasts and professionals, every issue readers are treated to interviews with leading expert photographers, cutting-edge imagery, practical shooting advice and the very latest high-end digital news and equipment reviews. Designed to capture and inspire readers, features are full of practical shooting advice and tips from top professionals, giving you the chance to learn new tricks and fine-tune your skills. Whether you’re a part-time amateur or a full-time pro, Digital Photographer aims to challenge and motivate you to take your best shot.

I was interviewed for the article “Creative Flash: Get experimental in the studio and start creating fantastic flash effects.” In side the Masterclass article, separate photographers were interviewed on different creative techniques. I was picked to discuss lighting with gels.

Pick up your copy of this Issue, in stores Thursday, February 23, 2012!

XO, JA

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Chicago Portrait Photographer | Model and Actor Creative Portfolios

I had a lot of fun shooting Monika Doniec creative portfolio. Monika is an up and coming model and actor so the possibilities were endless when it came to shooting. This time around we chose to keep it clean, classic, and simple while still showing off a lot of different styles of Monika. I was also able to design and create her head shots and comp cards which I always love doing for my clients. I wish her nothing but the best on her audition and open call this weekend with these photos in hand!

XO, J

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Chicago Fashion and Beauty Photographer | Love & Lust, A Beauty Story

Happy Valentines Day, loves! I am just loving these beauty images I photographed just in time for Valentines Day. Models, Andrea Cronberg and Jarrod Destiche of Agency Galatea nailed exactly what I was looking for out of this alluring beauty story. Iris Guevara painted strong beautiful faces and Marta Cebrat killed it with styling as always. Special thanks to Velizar Ionikov (photographer assistant) and Clarissa Pierre (stylist assistant) for all your help on set!

xoxoxox,
JA

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LA Fashion Photographer | Midnight Haze, A Fashion Editorial For Cliche Magazine

Check out my recent fashion editorial “Midnight Haze” a Seven page spread for LA fashion Magazine, Cliche Magazine. Which just came out this month! One of the images, also appears as the magazines back cover!

 
See more photos on Facebook

Photography/Post: Jennifer Avello
Talent: Andrea Cronberg and Jarrod Destiche with Agency Galatea
Hair/Make Up: Iris Guevara
Styling: Marta Cebrat
Photographer Assistant: Velizar Ionikov
Styling Assistant: Clarissa Pierre

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LA Fashion Photographer | Winter Bliss, A Fashion Editorial for Cliche Magazine

Check out my recent fashion editorial “Winter Bliss,” a three page spread for LA fashion Magazine, Cliche Magazine. Which just came out this month!

 
See more photos + behind the scenes here

Photography/Post: Jennifer Avello
Talent: Monika Anelle and Gregory Stellatos with Ford
Styling/Designs: Jacqueline Amezcua
Make Up: Cathy Davis
Hair: Portia Rain
Art Direction: Jaeson Wilkins and Portia Rain
Photographer Assistant: Alicia Diamond

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Chicago Animal Photographer: Cat Portraits

Have you met my kitten, Rori? She’s a fashion cat model. See how she moves to effortlessly? Models take note!

In all seriousness, my kitten is too cute and spunky not to photograph. She could definitely be posing for billboards, don’t you think? ;) I feel as if my pets are my children and second child syndrome has kicked in.. where you no longer are infatuated by every little thing that you needed to document every stage of their life through photographs. I use to photograph my dog, Harley ever chance I got, (as he was my first dog ever!) Rori on the other hand, has only had one “real” photograph taken with my DSLR when I first got her. The rest are small cell phone pictures. In other words, I felt like a studio shoot was much needed. Rori just turned 6 months a few weeks ago. And here is us playing around on set after a client shoot earlier this week..

Close ups:

xo, JA

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Chicago Nude Portrait Photographer: Playboy Test Shoot

I want to share with you all some images from my Playboy test shoot. I was approached by Playboy to shoot a test with them back in May. They were looking for a new fresh approach to shooting nudes and were really interested in putting a whole new spin on the “girl next door,” concept. I’ve always been attracted to nude portraits and was definitely thrilled to have the chance to test with Playboy. My approach to this project was to shoot nudes with a modern fashion aesthetic. I still wanted to keep the images very clean and bright in lighting but bring in some color and depth through my choice of backgrounds and scenery. I really wanted my images to reach out to a larger audience with the interest of both men and women. I am extremely happy and proud of these images. Unfortunately for me, Chicago has sold their company to Montreal and they are currently in the process of transitioning, so my shoot will not be published. Never the less, I heard nothing but great feedback.

 

Model: Monika Anelle
Photography/Post: Jennifer Avello
Styling: Marta Cebrat
Make up: Vanessa Valliant
Hair: Erin Schneider

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The Truth About Photographers and Why Photographers Charge So Much

I’ve been wanting to make a blog post about this topic for far too long but I can never figure out the right words to say or actually find the time to sit down for long enough to evaluate every situation and express all the misconceptions people have about photographers. Now this blog post, will definitely be the short hand because, like I said before I don’t have the time or patience to be calm and write clear right now. But here I go anyway…

To be a photographer, you have to have many sides. You need to be talented, passionate, knowledgeable, a picture maker, a editor, an imaginator, a sales person, an optimistic, a greeter, a blogger, a marketer, a graphic designer, a decent writer, and sometimes a bullshitter. We need to have tough skins, need to think quick on our feet, and need to envision the job done before we have even began. We need to be our own business partners, our own bosses, our own critics and friends, and our own self motivators.

Throughout my years of experience being a photographer, I have learned that marketing yourself, selling yourself, and defending yourself are probably some of the hardest parts of this job because it never gets easier, it’s always changing, and often enough you hear the same misconceptions and notions again and again, you’ll start to believe them. But you cannot let it get you down. If anything now a days I don’t get sad I get mad. (Which is why I am refraining from throwing myself completely into this blog post.)

I am often offended by many peoples notions about photographers, their request for cheap quick work over quality images, and their never ending ability to make me feel as if my career and passion I put everything into is not worth the low ball quote I give them. Recently I was asked by a client of mine if I was serious about photography. This question made me pretty upset as I feel like I am one of the few photographer that actually still believes in quality over quantity these days and will never base the quality of work I do on the amount of money in my pocket from a job. Obviously, if you have taken a look at my website at any point, you can see that I am serious about photography.

A friend of mine showed me this article and at first I was completely offended and furious but by the end of the article I wanted to stand up and start a slow clap. Anyone who is a photographer, works for or with a photographer, or will a hire a photographer in their lifetime needs to read this article. It may be based around Wedding Photography, but the important aspects of this article are never less true to all photography/photographers.


This is a craigs list Ad that was posted on Why Wedding Photographers’ Prices are “Wack”… the response to this post from a photographer I hope will open up many other eyes…please take a few minutes to read a photographers response to ignorance.

Being a freelance photographer, just as being any type of freelance artist is hard work and severely unappreciated it. If you ask yourself why artists charge “so much” for performances/services… We don’t get paid vacation, we don’t get paid sick days, we don’t get bonuses for outstanding performances nor for Christmas. We don’t have insurance plans. We sacrifice our family on special days so that we can bring happiness to others. Illness or personal affairs are not excuses for a bad performance. Next time you ask, remember that artists are artists because of the love of music and art but that love doesn’t pay debts.

xo, J

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Chicago Commercial Photographer | All Inclusive Photo Shoot

This month, my team and I held our first all inclusive photo shoot deal focusing on Commercial Fashion and Portraiture. Here are some of my favorite images from our amazing group.

Amber with The Rock Agency:
Gerardo Vazquez AKA GV: Erin: Anna with The Rock Agency View more images on our facebook.

Photography & Post: Jennifer Avello | www.jenniferavello.com | info@jenniferavello.com
Stylist: Marta Cebrat-Czernik | www.mcebrat.com
Makeup & Hair: Andrea C. Samuels | www.andreasamuelsmakeup.com

If you missed our Commercial All Inclusive Photo Shoot deal this month, don’t worry about it. We have another great offer for you coming in March! Our All Inclusive Editorial Fashion Photo Shoot is set for March 10th, 2012! And we’d love to see you there! If you ever wanted to be apart of your own fashion editorial send us the inspiration and we will make your vision come to life! Limited spot are available. Sign up and send all inspiration and inquires to: JMAPHOTOSHOOT@GMAIL.COM

Do not forget to “Like” our facebook page to keep up to date with future all inclusive photoshoot deals!

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